Modern Competitive Strategy
Modern Competitive Strategy

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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

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  • Released: September 1, 2018
  • Author: Gordon Walker
  • Rating: 3,9
  • Publisher: Ebook Digital Agency
  • Total Page: 289 pages
  • File Size: 6894 KB
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